Contents:
1. Setting Up Your Brand
How to create a logo, what apps to use, creating your brand look and how to apply this to your social media page.
2. Instagram
How to get clients to notice you, tips and tricks on the algorithm, how to stand out from other Lash Technicians and how to make your profile the first one that comes up on Instagram.
3. Booking Apps and Appointments
How to set up your booking system, finding the best booking system for you, planning your prices and availability and how to book clients in.
4. Clients
How to get new clients, how to build your client base, how to get fully booked up and keeping your clients happy.
5. Competition
How to work in an area that has a lot of other Lash Technicians, how to get clients to chose you over another beautician, how to work with other beauticians to your advantage.
6. Advertising
How to advertise, how to apply discounts and incentives, how to set up paid ads on Facebook and Instagram, how to get noticed by potential clients.
7. Social Media Posts
How to take good photo's of your work, how to get to the top of the Instagram algorithm, how to make an Instagram reel, how to get more likes on your posts and engagement.
8. Pricing Guide
How to price your services, when to start charging full price, how to price in comparison to other Lash Technicians.
9. Preparing You For a Perfect Appointment
What to say to your clients, how to carry out an appointment and how to make sure your client is happy and comfortable. You also need to feel happy and comfortable during the appointment so we have tips and tricks to help with nerves! If you have a fear of the unknown and how to address situations that have gone wrong we also dive into how to fix any issues that may arise during an appointment or with a client.
10. How to set up as a Business - Side Hustle or Full Time?
*PREORDER - ALL E-BOOK ORDERS WILL BE FULFILLED OCTOBER 1ST*
